It’s spring and everything is in bloom, hormones are raging, sex drive is increasing and apparently so is some people’s creativity – or at least what they perceive it to be. Could be me, but there seems some sort of explosion of "Please help me with my logo" threads recently and I swear if I have to look at one more of these ugly constructs, I’m gonna shoot somebody. Now here’s some advise for the young at heart.
- No, Comic Sans is no cool font. If you don’t want to make it onto one of those "type that sucks" pages, never ever use it!
- Now Arial, Helvetica, Times, Gill Sans, Myriad and so on don’t exactly suck, but when you use them, use them sparingly and with restraint.
- Don’t insult font designers by distorting their meticulously crafted, well-balanced typefaces into your own crooked deviations. Good typography clearly lives by the "less is more" motto.
- No, just clicking together a few straight lines and make them look like the Def Leppard artwork is not a good idea, either.
- Don’t fall in love with your creation! Just because you spent 3 hours creating some shapes, doesn’t mean it’s good. Ask friends, colleagues and – if need be – even mom and dad. If something doesn’t work, scrap it, start from scratch.
- Don’t lose yourself in the endless possibilities of digital drawing programs. A little pen&paper engineering is more than okay.
- Those colors look beautiful on your screen, don’t they? But how the hell do you plan on printing them? Consider this before going all too fancy. Color is expensive, no matter whether it’s your expensive inkjet ink or spot color usage in professional printing.
- Black cats don’t look too exciting on black background. Everybody knows that. But do you know, that bright blue cats on bright red backgrounds look just ugly? Maybe it’s time to check out Kuler?